We have recently entered a collaborative agreement with the Danish sportswear manufacturer, FUSION Sportswear from Aalborg in Denmark.
We produce top of the line 1:1 events and have done so since 1993. Today, cycling and physical activity makes up a large part of our product line-up. When the opportunity presented itself, it became very obvious to us, to start a collaboration with one of the absolute leading manufacturers in technical sportswear. FUSION Sportswear is today a first-mover when it comes to developing technical sportswear to the absolute elite. Clothing made in Denmark and produced in Europe. Sustainability remains a top-priority for the North Jutland company, which is why the products are also Oeko-Tex certified.
The Exerciser and the Ex-Pro
This agreement means that pointing forward we will be product ambassadors for FUSION Sportswear, and with that, work and cycle in clothing from their collection. We are very excited about this, and the winter clothes have just arrived here at the office. Not only are we going to cycle and work in it, but we are also going to test it under extreme conditions. We know what the elite cyclists demand and we know what the exerciser expects. That is why we have been asked to express our opinion. In this office we have both the experienced exerciser and the ex-pro cyclist, so we stand ready for the task and are excited to represent the strong brand.
Cycling events to the demanding exerciser
The agreement also means that, moving forward, we will work together to organize and run a series of high-end cycling events for the demanding cycling exerciser. Our first two collective events will be our training camp in March, at Calpe on the Spanish Costa Blanca coast, and the Schleck Gran Fondo cycling race in Luxembourg in May. Finally, we also have a spectacular cycling adventure to the Ardennes, again a former pro grand fondo race, Claudy Criquelion in Wallonie, where the small climbs and roads make a spectacular scenario and experience together with FUSION Sportswear.
Not a new acquaintance
This agreement between us is rather new, but the relations are well established. Christian Moberg has in his active cycling career been driving in FUSION Sportswear cycling clothes for several seasons, and for that reason, he has a close familiarity to the North Jutland company and their products. Likewise, he knows exactly what is needed when it counts, at the front of the elite field.